Terminus Road in Eastbourne is expected to be packed this afternoon (17 December).
The Coca-Cola Truck is in town and crowds are expected to line the streets near Debenhams between 1-9pm to get a photo with the iconic lorry.
Aedamar Howlett, marketing director for Coca-Cola Great Britain said: “Coca-Cola is synonymous with the Christmas season and it’s no secret that our much-loved Holidays are Coming advert and Christmas Truck Tour mark the unofficial countdown to Christmas.
“This year, we’ll also put those people who work behind the scenes to make Christmas happen at the heart of our Christmas campaign. We’re proud to celebrate those that go the extra mile to make Christmas a special time of year – we all know someone who goes out of their way to put a smile on everyone’s face and make the festive time of year magical for others.”