Polegate MP Maria Caulfield has praised the Tickled Pink campaign in reaching the fundraising milestone of £50 million.
Launched by Asda in 1996, the campaign aimed to raise awareness and funding for the treatment of breast cancer in the UK. Their funding has gone primarily into two charities: Breast Cancer Now and Breast Cancer Care.
Breast Cancer Now is the UK’s largest breast cancer charity, and over the past 20 years, have contributed to some incredible research breakthroughs. The Tickled Pink campaign has helped Breast Cancer Now fund over 400 researchers at over 30 institutions across the UK and Ireland.
Breast Cancer Care provide a lifeline of care, support and information to 3.3 million people every year, when they need it most. This includes a free helpline and an Ask Our Nurse email service, both of which allows people to seek personalised information and support from nurses and healthcare professionals.
Maria commented, “As a former breast cancer nurse I know first-hand the importance of charities such as these. With their research and support, survival rates for breast cancer have increased dramatically; more than 80 per cent of women who develop breast cancer will now live beyond five years as opposed to about 40% 40 years ago.
“I am so grateful to Asda and Tickled Pink for their steadfast commitment to fighting breast cancer and I’m confident that they will keep up the good work, as the fight is not over yet!”